The speed of your website have a major effect on your sales : even if your site isn’t loading too slowly, it can still be improved.
According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.
This means you’re not just losing conversions from visitors currently on your site, but that loss is magnified to their friends and colleagues as well. The end result – lots of potential sales down the drain because of a few seconds difference.
Page loading time is an important part of any website’s user experience, and many times it is ovelooked to accommodate better design, or to add more content to web pages.
Remember that for every second you shave off of load time, you’ll tend to boost customer confidence and trust in your site. Unfortunately, website visitors tend to care more about speed than all the bells and whistles you are willing to add to your website.
Tuesday, September 5, 2017
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